E Bin Flip Shop

E Bin Flip Shop

 Marketing Strategy and Product?

 LEARNING OBJECTIVES :

The key element in the marketing mix is the product. Without it, price, promotion, and place are moot. The same is true for marketing strategy. Fulfilling a company’s vision and mission and achieving its marketing objectives must be led by the product.

Product marketing logo :

Description:

Some multiple decisions and considerations factor into product or service

development: features and benefits, product mix, design, brand, product life cycle, and the company website.

Knowing product development issues can be very helpful for even the smallest business that is looking to keep its current product

 line responsive to the customers while also looking to expand its product line as the company grows (if growth is desired).

The Internet has increased the opportunities for small businesses to use the direct channel as the only

 means of distribution or as an additional sales channel.[citation redacted per publisher request]. 

For example, Vermont Teddy Bear in Shelburne, Vermont, uses the Internet as its primary sales channel. 

Its only other channel is its onground factory tours that are offered yea.

Marketing Strategy and Product:

1. Understand why the product is the key element in the marketing mix.

2. Identify the multiple decisions and considerations that factor into product or service development.

3. Describe the three product layers and explain why small businesses should pay attention to them.

4. Explain the importance of product design to marketing strategy.

5. Understand the role of packaging in product success.

6. Explain what a brand is and why it is probably a company’s most important asset.

7. Explain the implications of the product life cycle for the marketing mix.

8. Understand that a company’s website is part of its product or service, whether or not the company sells anything online.

9. Explain the decision areas for the company website

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******Although any small business that uses wholesalers will see a reduction in profit, there are several advantages to wholesaling. 

For example, wholesalers are able to sell and promote to more customers at a reduced cost, and they can deliver more quickly to buyers 

because wholesalers are closer to them, and wholesalers can inventory products, thereby reducing inventory costs and risks to their suppliers and customers.

Philip Kotler and Kevin Keller, Marketing Management (Upper Saddle River, NJ: Pearson Prentice Hall, 2009), 458–59.

 Small businesses that produce only one or a few products commonly use the wholesale channel of distribution. 

Retail outlets may not be placing orders from the small business because it is not known. 

The wholesaler can put the product in front of them. Jeff Madura, Introduction to Business 

Internet Best

Follow This in the marketplace

Best Online Marketing

BY THE SLICE!

• Better sorting and searching. Make it easier for shoppers to find what they are looking for.

      Multibrand combinations in a single cart. If multiple brands are carried,        make it possible 

• to combine shopping carts across brands and apply for promotions on the entire cart. Clarity on price and delivery rate. Prices and delivery rates should be marked clearly, with no ambiguity.
• Multiple payment options. Offer more than credit cards. (See Chapter 4 "E-Business and E-Commerce" for a discussion of payment options.)
• Check-out options. Do not require a customer to register before completing checkout.
• Provide a product search engine. The larger and more complex the product selection, the more a product search engine is needed.
• Shoppers can search by product name; product type; price; product attributes, such as color, size, or material; or brand either alone or in combination.
• Two clicks to buy. The fewer the number of clicks to buy, the greater the chances that a shopper will do just that.
• Customer support. Offer customer support throughout the buying process. Make it easy to communicate with a real person; spell out the company’s

      warranty, refund, and return policies; ensure privacy and security, and let shoppers know if you put cookies on their computers.

• . Fulfilling orders. Ideally, send each customer an e-mail confirming when the order is completed, remind the shopper to print the order details,

 and provide a tracking number with a direct link to the carrier’s website so that the shopper can follow the progress of the shipment

FRESH TASTE:

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The Best Online Marketing.